<?xml version="1.0" encoding="UTF-8"?>
<!--
  Cassells Fitness sitemap.

  Excluded on purpose: /thanks and /401 (noindex, post-submission and protected),
  /404, and everything under /api, /config, /lib, /vendor, /content and /partials.
  /500 and /24 are self-contained event apps with their own lifecycle.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <url>
    <loc>https://www.cassellsfitness.com/</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- Convert -->
  <url>
    <loc>https://www.cassellsfitness.com/get-started</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/memberships</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/where-do-i-start</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  <!--
    /shred is a dated campaign page: Cohort 02 applications open 19 Aug and close
    26 Aug 2026. Daily while the 20-day sequence is running, because the page changes
    state on those dates. Drop it back to monthly once the cohort has started.
  -->
  <url>
    <loc>https://www.cassellsfitness.com/shred</loc>
    <lastmod>2026-08-16</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- Discover -->
  <url>
    <loc>https://www.cassellsfitness.com/about-us</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/our-team</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/our-gym</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/built-at-cassells</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Classes -->
  <url>
    <loc>https://www.cassellsfitness.com/rack</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/turf</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/wod</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/track</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/run-club</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/open-gym</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Kids and teens -->
  <url>
    <loc>https://www.cassellsfitness.com/fitkids</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/fitstart</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/fit-academy</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/fitteen</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <!-- Cassells 3.0 -->
  <!-- Open House Week, 12 to 18 Oct 2026. /creators, /partners and
       /open-house/breakfast are noindex and reached by invitation, so they are
       deliberately not listed. -->
  <url>
    <loc>https://www.cassellsfitness.com/open-house</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.9</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/open-house/fitacademy-day</loc>
    <lastmod>2026-10-06</lastmod>
    <changefreq>daily</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/the-build</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/the-timeline</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Campaigns -->
  <url>
    <loc>https://www.cassellsfitness.com/7-day-reset</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  <url>
    <loc>https://www.cassellsfitness.com/reset</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://www.cassellsfitness.com/privacy-policy</loc>
    <lastmod>2026-08-13</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>

  <!-- Shop. /shop/checkout and /shop/thanks are noindex and left out. -->
  <url><loc>https://www.cassellsfitness.com/shop</loc><lastmod>2026-09-22</lastmod><changefreq>weekly</changefreq><priority>0.8</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/drop-01</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/cassells-tote</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/pulsio-recovery-session</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/female-crop-tank</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/lifestyle-tee-unisex</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/lifestyle-hoodie-unisex</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/lifestyle-tank-mens</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/lifestyle-crop-tee-ladies</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/make-glasgow-hoodie</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/make-glasgow-tee</loc><lastmod>2026-09-23</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/make-glasgow-crop-tee</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://www.cassellsfitness.com/shop/c-leggings</loc><lastmod>2026-09-22</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>

</urlset>
